Google And The Government Of China Essay - 1798 Words

Google and the Government of China: A case study in Cross-Cultural Negotiations Develop a negotiations planning document using the Kellogg format in Exhibit 11 Issue Google Chinese government Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use. Level of†¦show more content†¦Services Priority: 5 Position: Google might want to provide China with only minimal number of services Priority:6 Position: The Chinese government would want to be provided with all the services Google normally offer. Interests: If Google also provide services such as Gmail, chat rooms or blogging that involve users’ personal information, The Chinese government could abuse the information that Google provides as it did with Yahoo. This will critically damage its principle of â€Å"Don’t be evil† Interests: China wants to maximize Chinese engineers’ access to Google’s proprietary research technology. China would not want to be limited on the number of services. Saving-face issue Priority: 4 Position: Google does not want to appear as a company that strengthens a government that violates human rights Priority: 3 Position: China wants to enforce Google the same level of censorship so that it can appear to the world as an independent and powerful actor in the global marketplace. Interests: Google got famous for its seemingly rigid adherence to utopian ideals. If it turns out to be false, harsh criticism will be unavoidable, which may lead to reduced revenue. Interests: The Chinese government is head of a hierarchical culture that value status, seeking to promote China as a powerful and independent actor in the world forums. Notifying user whenShow MoreRelatedGoogle and the Government of China: Essay1814 Words   |  8 PagesGoogle and the Government of China: A case study in Cross-Cultural Negotiations Develop a negotiations planning document using the Kellogg format in Exhibit 11 Issue Google Chinese government Purpose of negotiation Priority: 1 Position: focuses on profit and brand management Priority: 2 Position: technological, economic gaining Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants GoogleRead MoreEssay on Google in China963 Words   |  4 Pages1. For Google in 2005, from a business perspective, what are the arguments for and against entering China. The argument for Google entering into business in China is fairly simple. 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